Protects against oxidative stress especially when hair is at its highest risk of damage…when wet and heat-treated… such as when blow drying, using a hair straightener or a curling iron.
Penetrate deep into your hair to support the proteins in the hair cortex and reverse signs of damage to give your hair a healthy shine. Silk proteins have been shown to dramatically improve the condition of hair after permanent and semi-permanent treatments like Japanese and Keratin hair straightening and permanent wave treatments like perms.
Forms a protective barrier to keep your hair beautiful even after a few washes. Wheat proteins in Beautilogy can create a ‘permanent’ conditioning effect that keeps your hair moisturised by locking-in proteins in your hair… and can last even after multiple washes. Gives your hair shine, silky soft touch and smooth feel... and you'll need even need to use less serum over time!
Provide long-lasting moisture. This protects your hair against brittleness and breakage. Keeping your hair well hydrated and moisturised is the secret to giving your hair improved manageability and shine
Provides long-lasting deep moisturisation and conditioning to your hair by locking in hydration. This gives your hair an unbelievably soft velvety feel with a healthy shine. You'll also notice that your hair is practically static-free especially after blow-drying, hair straightening or when using a curling iron.
